GDPR

Last updated: 24-06-2026

Rent Affordability UK (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This page explains how we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 when you use rentaffordabilityuk.com (the “Site”).

1. Data Controller

Rent Affordability UK is the data controller responsible for the personal data collected through this Site. If you have any questions or concerns about how your data is handled, please contact us using the details at the bottom of this page.

2. What Personal Data We Collect

We collect only the minimum personal data necessary to operate the Site and respond to your enquiries:

Contact form data: When you use our Contact Us page, we collect:

  • Your full name
  • Your email address
  • Your message or enquiry

Calculator inputs: Any financial figures you enter into our calculators — including the Rent vs Buy Calculator, Rent to Income Ratio Calculator, House Share Rent Calculator, Rental Deposit Calculator, 30x Rent Rule Calculator, Monthly Rent Budget Calculator, and Rent Percentage Calculator — are processed in your browser to generate results only. This data is not transmitted to our servers or stored in any way.

Technical data: We may automatically collect limited technical information such as your IP address, browser type, device information, and pages visited, typically through cookies or analytics tools.

3. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

  • Consent – when you voluntarily submit the contact form or accept non-essential cookies
  • Legitimate interests – to operate and improve the Site and understand how visitors use our calculators and guides
  • Legal obligation – where we are required to process data to comply with applicable law

4. How We Use Your Data

We use the personal data we collect solely for the following purposes:

  • To respond to enquiries or messages submitted through our contact form
  • To monitor and improve the performance and usability of our rent calculators and guides
  • To maintain the security and smooth operation of the Site
  • To comply with legal obligations where required

We do not use your personal data for automated decision-making or profiling, and we do not sell or share your data with third parties for marketing purposes.

5. Data Retention

Contact form submissions are retained only for as long as necessary to resolve your enquiry, after which they are securely deleted. Calculator inputs are never stored beyond your active browser session. Technical and analytics data is retained for a limited period in line with the policies of our analytics provider.

6. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

  • Right of access – request a copy of the personal data we hold about you
  • Right to rectification – request correction of inaccurate or incomplete data
  • Right to erasure – request deletion of your personal data (“right to be forgotten”)
  • Right to restrict processing – request that we limit how we use your data
  • Right to data portability – request your data in a structured, commonly used format
  • Right to object – object to processing based on legitimate interests
  • Right to withdraw consent – withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at the email address below. We will respond within one month as required by UK GDPR.

7. Cookies and Analytics

We may use cookies and third-party analytics tools such as Google Analytics to understand how visitors interact with our Site and calculators. You can manage or disable cookies at any time through your browser settings. For more details, please see our [Privacy Policy].

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or misuse. Access to any contact form data is restricted to authorised personnel only.

9. Third-Party Services

We may use trusted third-party service providers such as analytics or email tools to help operate the Site. These providers process data on our behalf and are bound by their own privacy policies and data processing agreements. We do not permit them to use your data for their own purposes.

10. International Data Transfers

Where personal data is transferred outside the UK, for example through third-party analytics or email service providers, we ensure that appropriate safeguards are in place in compliance with UK GDPR requirements.

11. Children’s Privacy

Our Site is intended for adults aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has submitted data through our Site, please contact us and we will delete it promptly.

12. Automated Decision-Making

Our rent calculators perform automated calculations based on the figures you provide. However, these results are for informational and estimation purposes only and do not constitute automated decision-making that produces legal or similarly significant effects about you.

13. Changes to This Page

We may update this GDPR Compliance page from time to time to reflect changes in our data practices or legal requirements. Any updates will be posted on this page with a revised “Last updated” date.

14. Right to Complain

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO) Website: ico.org.uk 

15. Contact Us

For any questions about GDPR compliance or to exercise your data rights, please contact us at:

Website: www.rentaffordabilityuk.com