privacy policy

Last updated: 24-06-2026

Rent Affordability UK (“we”, “us”, “our”) operates rentaffordabilityuk.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

Calculator inputs: When you use our rent calculators — including the Rent vs Buy Calculator, Rent to Income Ratio Calculator, House Share Rent Calculator, Rental Deposit Calculator, 30x Rent Rule Calculator, Monthly Rent Budget Calculator, and Rent Percentage Calculator — any figures you enter are used only to perform the requested calculation. We do not store, record, or link these inputs to your identity in any way.

Contact form data: If you submit an enquiry through our Contact Us page, we collect:

  • Your full name
  • Your email address
  • Your message or enquiry

This information is used solely to respond to your message.

Automatically collected data: We may automatically collect limited technical information when you visit the Site, including your IP address, browser type, device information, pages visited, and time spent on the Site. This helps us monitor and improve the Site’s performance.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To operate and provide our free rent calculators and guides
  • To respond to enquiries submitted through our contact form
  • To monitor and improve the performance and usability of the Site
  • To publish rent and salary guides relevant to UK renters
  • To comply with legal obligations where applicable

We do not sell, rent, or share your personal data with third parties for marketing purposes.

3. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

  • Consent – when you voluntarily submit the contact form or accept non-essential cookies
  • Legitimate interests – to operate and improve the Site and understand how visitors use it
  • Legal obligation – where we are required to process data to comply with applicable law

4. Data Retention

Contact form submissions are retained only for as long as necessary to resolve your enquiry, after which they are securely deleted. Calculator inputs are never stored beyond your active browser session. Analytics and technical data may be retained for a limited period in line with the policies of our analytics provider.

5. Cookies and Analytics

We may use cookies and third-party analytics tools such as Google Analytics to understand how visitors use the Site and to improve our calculators and guides. You can manage or disable cookies at any time through your browser settings. Disabling certain cookies may affect your experience on the Site.

6. Third-Party Services

We may use trusted third-party services such as analytics or email providers to help operate the Site. These providers may process limited data on our behalf and are bound by their own privacy policies. We do not permit them to use your data for their own purposes.

7. External Links

Our Site may contain links to third-party websites such as government resources, housing guides, or financial tools. These links are provided for convenience only. We have no control over the content or privacy practices of third-party sites and accept no responsibility for them.

8. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Access to any contact form data is restricted to authorised personnel only.

9. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • Right of access – request a copy of the personal data we hold about you
  • Right to rectification – request correction of inaccurate or incomplete data
  • Right to erasure – request deletion of your personal data
  • Right to restrict processing – request that we limit how we use your data
  • Right to data portability – request your data in a portable, structured format
  • Right to object – object to processing based on legitimate interests
  • Right to withdraw consent – withdraw consent at any time where applicable

To exercise any of these rights, please contact us at the email address below. We will respond within one month as required by UK GDPR.

10. Children’s Privacy

Our Site is intended for adults aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If you believe a minor has submitted data through our Site, please contact us and we will delete it promptly.

11. International Data Transfers

Where personal data is transferred outside the UK, for example through third-party analytics or email service providers, we ensure appropriate safeguards are in place in compliance with UK GDPR requirements.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.

13. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK data protection authority:

Information Commissioner’s Office (ICO) Website: ico.org.uk 

14. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

Website: www.rentaffordabilityuk.com